Email:  gratitude.tasara@nust.ac.zw

extension 2175;

Position: Lecturer

Biography

With over six years of experience in Higher Education, Gratitude is currently studying towards a Postgraduate Diploma in Tertiary and Higher Education in a bid to hone his pedagogical skills. He’s passionate about teaching and research, with particular emphasis on Strategic Marketing, Sales and Key Account Management, Product Development and Innovation Management, Branding, and International Marketing. Having published two papers in peer-reviewed journals already, he has also learned his research skills in a consultancy role to a particular local authority on how best to leverage the private sector-led growth of one of the largest cities in Zimbabwe. In addition to this, he is also currently the Work-related Learning Coordinator for the Department of Marketing.

Qualifications

MSc Marketing (NUST)

BCom Marketing Hons (NUST)

Areas of Interest

research interests include International Marketing, Branding, and Strategic Marketing Management.

Courses being Taught     

Principles of Marketing,

Strategic Marketing,

Sales and Key Account Management,

Product Development and Innovation Management.

Publications, Research Projects, Exhibitions, Conferences, etc.

Tasara, G., Makudza, F., Ndlovu, G. N., & Masengu, R. (2021). Nation branding: Twenty-first-century branding dynamics impacting emerging economies in the global marketplace. Skyline Business Journal, 17(2), 44-60. https://doi.org/10.37383/SBJ170204

Makudza, F., Tasara, G. & Muridzi, G. (2019)

Plummeting Consumers' Brand Switching Behaviour Through A Holistic Product Strategy In

The Cola Industry. Business Excellence and Management. Volume 11 Issue 3. https://doi.org/10.24818/beman/2021.11.3-06